Are you considering Facebook ads for your restaurant or your food business?
Wondering how to set up a successful Facebook ad campaign but you don't know where even to start?
Understanding the basics of Facebook advertising can help you avoid common mistakes and pitfalls that will cost time and money.
In this article, you’ll discover 3 Proven Ways to Create An Effective Facebook Ad For Your Restaurant.
1. Choose Campaign Objective
On your restaurant page in the right hand corner select the drop down menu and click on "create ads".
At the campaign level, you choose your objective, which is the action you want people to take when they see your ads. Facebook has three objective categories: Awareness, Consideration, and Conversion.
The best way to determine your campaign objective is to work backward from your goal.The objective you select depends on your strategy. For example if you want to run a re-targeting campaign to send people from Facebok to your website, choose either the Traffic or Conversions objective, depending on what specific action you want people to take.
If your goal is to generate sale , for example, you could offer new customers 10% off of their entire order on their first visit to entice them to make a purchase. Instead of giving away the discount code in your ad, send people from your Facebook ad to a page called a landing page where they can receive the discount code. Because you want people to take a specific action, Conversions is the most appropriate campaign objective here.
2. Build Your Ideal Custom Audience
The second stage in the campaign structure is the ad set, which specifies how your ad will run.
Selecting the right audience, also called targeting, is one of the most important elements of your campaign and it can make or break performance, even before your campaign goes live. Let’s look at three ways to define your audience.
Target Demographics and Interests
The easiest way to target your audience is to use the demographic and interest options. This approach is generally used to target new people who haven’t previously interacted with your business.Here you’ll choose demographic constraints such as location, age, gender, and language.
Detailed Targeting
In the Detailed Targeting section, you can narrow your audience by choosing from thousands of interests, behaviors, demographics, and more. Typically you’ll get the best results with basic targeting by using a layered approach financial variable . Choose a mixture of interests and behaviors to zero in on your ideal customer. For example, suppose you would like to add catering to your business. Start by targeting people interested in life events like weddings.
Custom Audiences
Custom audiences can deliver some of the best results for re-targeting campaigns because you’re targeting warm audiences of people who already know, like, and trust your business. When you create a custom audience, you can choose from four categories: Customer File, Website Traffic, App Activity, and Engagement on Facebook. Let’s look at how to use each one in turn.
With the Customer File custom audience (otherwise known as email custom audiences), you upload or import a data list and Facebook will cross-match the people on your list to find them on Facebook.
Website custom audiences are based on people’s activity on your website. . This type of custom audience is best for re-targeting website visitors. You can create different website custom audiences based on the pages people visited, how long they stayed, and what actions they took.
On the other hand, the App Activity custom audience allows you to include people who have completed a specific action in your app or game if you have one created for your food business.. It’s similar to a website custom audience, but the actions occur in an app rather than a website.
3. Build and Test Your Ad Creative
The last stage of the campaign structure is the ad level, otherwise known as your creative. Your ad is what your customers or audience will see. This is where you choose your ad format and creative including images, videos, news feed text, URLs, display link text, and a call-to-action (CTA) button.
The number-one best practice of Facebook ad creative is to create multiple ads as you run your campaigns. Don’t just stop after you’ve created a single image ad, for example. By creating multiple ads to test variations in copy, imagery, and even overall ad format, you can improve performance over the life of your campaign.
Introduce new ads when the relevance score of your current ads decreases, often due to high ad frequency (where people keep seeing the same ad again and again), as the best way to continue to generate results from your campaign.
If your existing ad was delivering results, don’t stop it; introduce new ads instead.
Conclusion
Before creating your Facebook campaigns, take the time to define your campaign strategy and where to implement Facebook ads to grow your business.
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