Many restaurants miss on a great opportunity of how to increase their sales by making costly mistakes when it comes to their websites. If you are looking for ways of how to capture business from all aspects of your efforts, then start with your website as a way to boost your sales while at the same time decreasing your costs. Let's take a look at what every successful restaurant website should include:
1. Contact information- your website should include your address, phone number, hours of operation, map of your location, and directions of how to get there.
2. Menu- include a full menu of your restaurant from appetizers to desserts, also wine list and special drinks.
3. Photography- feature pictures of the food you offer, your interior or exterior of the restaurant as well as your stuff.
4. Who works in the restaurant- make your establishment stand out by showcasing the people who make your restaurant special from front, back of the house, to owners and include pictures and bios.
5. Updating your website- having old information can drive customers away, so make your Events page fresh and relevant.
6. Connecting design and brand- stay away from low scale graphics and site designs that can hurt your brand. Your website should reflect your restaurant image and dining experience.
7. Sales- your website should not only have a great content, but also should sell for you 24/7. The best restaurant website are build to take reservations, sell merchandise, book parties, catering events, and promote gift cards.
Simple put your website should be an one stop shop for all aspects of your restaurant.
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