Monday, August 1, 2011

Eight easy ways to advertise your restaurant

Marketing your new restaurant can be quite expensive, so we have compiled a list of eight savvy strategies that can not only save you money but also be quite effective.

1. E-mail marketing- is quite easy to implement. All you need is a list of your customers with their e-mails, and you can easily updated  them of what's going on in your restaurant.
2. Newsletter- this great tool you can use on monthly basis to announce new trends in your restaurant, publish recipes, or offer Eco-friendly ideas for your customers.
3. Foursquare- many restaurants have used this location based mobile platform successfully to give out discounts on customers who check in at their restaurants via smart phone application or a sms.
4. Groupon- most everyone today is familiar with this company which works with restaurants and other businesses by providing a certain discount to your targeted audience.
5. Facebook- this is the most popular social media website today which creates a one of a kind opportunity for restaurants by providing a direct contacts with your customers.
6. Twitter- is another social networking site which also provides micro blogging services and can easily be used by any restaurant to update their customers of new offers.
7. Text-messaging coupons- are becoming also quite popular these days especially if a restaurant is trying to bring in a quick lunch or dinner crowd. Mobile coupons are easy and can definitely save your customers money, since all they have to do to redeem their coupon is to show the text message when they are paying the bill.
8. Vehicle based advertising- this method can be a little more expensive than the rest but is also quite effective especially if you can convince some of your own employees to participate as well by advertising your restaurant on their own vehicles.

At the end whatever you do remember, customers will not start pouring in without you first taking some action.

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