Used properly, loyalty programs can be one of the most successful tools for restaurants when it comes to increasing profit. The key to successful loyalty programs is in understanding who your best and loyal customer are and the products they are interested in. A good loyalty program focuses on:
1. Rewards- tangible elements such as free drinks, free appetizers, coupons, etc
2. Recognition- you can offer different level of services for your customers for example if you offer VIP memberships at your restaurant you can offer to those members upcoming monthly specials, special holiday discounts, or free wine classes.
3. Relevance- create individualized experiences for each guest.
Remember loyalty programs can be incredibly helpful and can offer your restaurant the opportunity to build close relationship with your customers.
1. Rewards- tangible elements such as free drinks, free appetizers, coupons, etc
2. Recognition- you can offer different level of services for your customers for example if you offer VIP memberships at your restaurant you can offer to those members upcoming monthly specials, special holiday discounts, or free wine classes.
3. Relevance- create individualized experiences for each guest.
Remember loyalty programs can be incredibly helpful and can offer your restaurant the opportunity to build close relationship with your customers.
These are all really good points. The restaurant industry is also a very social business. Some of the most successful campaigns we run, for the hundreds of restaurant loyalty programmes we manage, simply remind members about the great time/food they had at a restaurant. We repeatedly see that restaurants who connect and engage with their members in a meaningful way benefit with increase sales, whether or not a discount is offered.
ReplyDeleteWe cannot agree more Barry Larson, the key to any successful campaign is about first and foremost creating a meaningful solid relationship with your customers.
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