Monday, November 28, 2011

Using social media to take over your competition

 In the restaurant industry knowing your competition is just as important as knowing your own business. Find out how keeping an eye on the competition through social media can help you not only get an edge but also help you take over your competition.
1. Can you add a new future?- is there anything that your competitors' fans are complaining about. Is something missing and can you include it into your own restaurant?
2. Do you promote enough?- is there anything that your competition is successfully promoting? Find out what it is and how you can implement it into your own campaign.
3. Do you connect with your customers' emotions?- is there any specific emotions that your competitor's fans are connecting with in regards to the products or services being offered. Can you convey the same or even stronger emotions?
 Keeping up with your competitors' social media outlets can not only boost your marketing efforts but can give you an insight to important operational techniques that can be extremely valuable to your restaurant success.

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