Thursday, December 8, 2011

10 Ways negative comments, posts, or reviews can be used to your restaurant's advantage

 Today our social driven society compels most restaurants to avoid any negative responses from customers and/or employees. Negative comments, post, or reviews are usually frown upon and perceived as damaging to a restaurant's reputation. However as unbelievable as it may sound, negative criticism can be used to a restaurant's advantage. Learn how your restaurant can take control and turn an unpleasant situation into a success story. Negative comments, posts, or reviews can:
1. Increase credibility which can minimize the risk of appearing superficial and pushy.
2. Increase customer engagement and readership which can offer more exposure to positive posts.
3. Create personal connections and dialogues with your customers.
4. Opportunity to improve products or customer service.
5. Opportunity to prevent any potential future problems.
6. Minimize employees' turnover.
7. Decrease employees' training expenses.
8. Increase customers' loyalty.
9. Increase restaurants' productivity.
10. Increase restaurants' profit.
  However keep in mind that too many negative posts just like anything in excess can be more harmful than helpful. Keeping diligence in delivery, response and editing if possible are highly recommended for a successful restaurant venture.

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