3 Things every restaurant can learn from daily deal sites

Offen daily deal sites like Groupon and Livingsocial entice small business owners with the ability to reach large groups of prospective clients. Unfortunately,  altering traditional retail discounting can sometimes lead to unintended consequences. Learn how you can better protect and prepare your business by studying these 3 things which every restaurant can learn from daily deal sites:
1. Plan ahead- anticipating the cost of a social discount can be crucial for your restaurant success since daily deal offers can easily stress capacity. If for example you oversell your product or overbook your restaurant you risk to be operating on low margins which can lead to a financial loss.
2. Turn your daily deal clients into a full paying customers- have a step by step marketing plan in place from capturing customers demographic data, to emails, social media presences, and more.
3. Shop around for the best daily deal sites for your needs- you can't assume that one daily deal company is better than another. Instead find a platform that matches your restaurant's marketing goals. Daily Deal Media is a company that tracks close to 600 daily deal sites and how they perform which can be extremely helpful when you are making your decision.
  Social sales can be an important component especially to a small business market just keep in mind if you decide to give daily deal sites a shot to do your homework and to prepare accordingly.