Affordable consumer research tools for restaurants

 When it comes to entering a new market, expanding, or launching a new product it is financially imperative to gauge customers' demand and feedback through market research. Until recently such service was extremely expensive for many restaurants. Fortunately today, we have the opportunity to take advantage of affordable research tools that can help any restaurant gather important and trustworthy market research data on targeted audience. Find out how your restaurant can take advantage of this service:
1. uSamp provides custom targeting as well as predefined consumer list with 6.5 million global panel members. You can target your audience by country, business-to-business, or a specific industry such as food. Results are provided in real time, so you can observe your data as it comes in.
2. AYTM allows you to create surveys on the go which can be send to your own list or AYTM panel of 4.5 million people. You can choose a targeting criteria such as gender, or geographic region, and you can include images and videos. Results come within 24 hours.
3. GutCheck enables you to conduct 30-minute one-on-one video interview with any of the 3.5 million members consumer panel. Targeting can be done by age and income, and results are usually ready in 48 hours.
4. Zoomerang is another well known research tool that allows surveying your own list as well as their 2 million panel members using more than 500 targeting criteria.
5. SurveyMonkey is best known for enabling you to send online surveys to your own list, but it also offers custom surveys which can be send to SurveyMonkey panel of hundred of thousands responders.
 Finally keep in mind, the most important thing will be to determine which research tool will best suit your restaurant, so before you use any of the services listed test each tool to compare cost effectiveness.