Is your restaurant blog attractive?

 Are you taking advantage of your restaurant website the way you should? Have your set up your own blog, or are you still stuck in your old ways? Having a restaurants' blog is not only a great way to increase your digital presence, but also an opportunity to make your restaurant more visible and likable when it comes to your customers. Here is a ten step guide to help you build an attractive restaurant blog.
1. Connect your blog and your website- instead of setting up a whole new domain name for your blog just set it as a sub domain of your website. In this way all inbound links of your blog pages will increase the search for your main site.
2. Make it appealing- you never know from where your first customer experience will come, so spice up your blog visually by mirroring the navigation and design of your restaurant website.
3.  Don't forget to show up- make sure you are consistent and regularly provide useful content. It's all about engaging your customers.
4. Create a killer headline- intriguing title is crucial to attracting customers so if you have to, spend most of your time constructing the headline.
5. Solve or share- focus on your customers instead of shilling your products. Write about what your customers care about or their most common concerns. You can ask your employees for ideas or even use your own restaurant reviews to assist your customers.
6. Focus and be concise- respect your customers time. Open with declarative sentence that introduces the main idea, use short paragraphs or bullet points, and don't hide the important information.
7. Don't forget to link- link specific keywords or phrases to other resources on your site such as different pages.
8. Take advantage of your entire post- the top or the side bars of your blog can easily be used for banners or buttons, but the bottom of your post can be used as an opportunity to show more offers from your restaurant.
9. Don't forget subscription- allow subscription through email or RSS feeds, so you can keep your customers updated.
10. Plug into social media- equip your blog with at least the big three- Facebook, Twitter, and Linkedin. This encourages your customers to share your content and will increase your chances of generating new leads.