Today many restaurants struggle how to not only attract new customers but also how to retain existing ones. The secret has always been in impressing your customers in such a way that your restaurant name stays on top of their mind at all times. Keeping this in mind, we listed 10 tips to help restaurants WOW their own customers.
1. Train your stuff not only on proper service and menu, but also on food service habits such as insuring that cold food is served cold, hot food is served hot, and always making sure that glasses and plates are clean of any food residue or water stains.
2. Go the extra mile and always anticipate your customer wishes. For example, if your customer is drinking coffee and is due for a refill, instead of asking if he needs more anticipate his wish and refill his cup.
3. Instill teamwork- just because every server is responsible for their own section it doesn't mean that his coworkers cannot help with the clearing of dishes or the refill of beverages. All customers should be given equal attention and care.
4. When your guests make a reservation, train your stuff to take down the guest name and the occasion for the reservation (if any). This way when your customers arrive, they will be addressed by name, escorted to their table which should be decorated for the specific occasion, and the guests given the appropriate attention and service.
5. Set up birthday club for your customers and send out birthday cards, notes, or dinner coupons.
6. Establish loyalty programs and reward your guests for being loyal customers by giving out coupons, discounts on special events, or awards.
7. Acknowledge all of your customers, especially the returning ones- get to know your guests better than your employees do, show them you care, and create "at home" feeling.
8. Provide clean bathrooms. Having a immaculately clean restrooms that are also stylishly decorated with mouthwash, lotions, fresh flowers, or over sized mirrors, is a very affective way to show your guests how much you care about them and how serious you are about cleanliness in all area of your restaurant.
9. It's all in the details. Sometimes small things matter the most such as dining on a clean tablecloths, drinking from spotless glasses, having enough napkins and silverware, attentive stuff, timely service, consistent and great tasting food, etc. Keep in mind that these things matter more than incredible designed restaurant.
10. Make "Welcome" and "Goodbye" memorable. Since customers remember the first and the last minutes of service more than all of the rest, make sure to leave a sincere lasting impressions.
1. Train your stuff not only on proper service and menu, but also on food service habits such as insuring that cold food is served cold, hot food is served hot, and always making sure that glasses and plates are clean of any food residue or water stains.
2. Go the extra mile and always anticipate your customer wishes. For example, if your customer is drinking coffee and is due for a refill, instead of asking if he needs more anticipate his wish and refill his cup.
3. Instill teamwork- just because every server is responsible for their own section it doesn't mean that his coworkers cannot help with the clearing of dishes or the refill of beverages. All customers should be given equal attention and care.
4. When your guests make a reservation, train your stuff to take down the guest name and the occasion for the reservation (if any). This way when your customers arrive, they will be addressed by name, escorted to their table which should be decorated for the specific occasion, and the guests given the appropriate attention and service.
5. Set up birthday club for your customers and send out birthday cards, notes, or dinner coupons.
6. Establish loyalty programs and reward your guests for being loyal customers by giving out coupons, discounts on special events, or awards.
7. Acknowledge all of your customers, especially the returning ones- get to know your guests better than your employees do, show them you care, and create "at home" feeling.
8. Provide clean bathrooms. Having a immaculately clean restrooms that are also stylishly decorated with mouthwash, lotions, fresh flowers, or over sized mirrors, is a very affective way to show your guests how much you care about them and how serious you are about cleanliness in all area of your restaurant.
9. It's all in the details. Sometimes small things matter the most such as dining on a clean tablecloths, drinking from spotless glasses, having enough napkins and silverware, attentive stuff, timely service, consistent and great tasting food, etc. Keep in mind that these things matter more than incredible designed restaurant.
10. Make "Welcome" and "Goodbye" memorable. Since customers remember the first and the last minutes of service more than all of the rest, make sure to leave a sincere lasting impressions.
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