A QR code stands for Quick Response code, and it's a 2D matrix bar code first designed by the automotive industry in the mid 90's in Japan. Created to allow its contents to be decoded at a high speed, this code consists of a black modules arranged in a square pattern on a white background. As the use of Smart phones is continue to be on the rise, QR codes are becoming more and more popular. They are quite simple to use, in fact if you have a camera-enabled Smart phone you can scan the QR code and gain an immediate access to information such as links, web addresses, emails, phone numbers, or images. Basically QR codes are an amazing bridge between your offline and online world, and you can implement them quite successfully into your restaurant business. You can easily use them for directions to your restaurant, to direct customers to your website, to stimulate the growth of your Facebook fan page, to share videos of your restaurant, etc. Even creating QR codes is easy, and you don't need to hire a specialist. There are services out there like Delivr, QR Stuff, or QRifier which can assist you in the creation process and will allow you to choose the type of content appropriate for your restaurant needs. Remember whichever service you choose don't forget tracking and statistics are necessary tools which will help you measure the success of your QR codes, so you might want to insure that your QR generator provides this service. You can even use a generator that has a color palette and customize your code. It's all up to you, and creativity is the name of the game.
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