Friday, October 14, 2011

What is UGC and 3 ways how it can benefit your restaurant

 UGC or User Generated Content is a content added to a website exclusively contributed by online users which can be a dream come true for most restaurant owners. Because the work is done by the online users and the content is free, your site has the potential to grow constantly which can be a great way for restaurants to expand on their brand. We also have found that a great way to stimulate UGC content for your restaurant website is by including a "reviews" section or by asking controversial questions. These methods can encourage your restaurant customers to send feedback about anything you are interested in collecting more information about like customer service or menu items. Using UGC is a great way for restaurants to:
1. Generate original and free content for their site which can save them time and money
2. Help them establish customer loyalty
3. Strenghten their restaurant presence on the web
 However whether you decide to implement UGC into your restaurant website or not, keep in mind that as you business continues to grow using creative solutions like UGC can only benefit your restaurant on the long run.

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