Things to consider before opening a second location for your restaurant Part II

 Opening a second location for your already existing restaurant can be quite a challenging task for any restaurant owner. To help this process as previously discussed in Part I are listed, what we consider foundation question which all owners should answer and then formulate a solid plan on how to accomplish them before committing to a life changing decision such as opening a second location for their restaurant. In Part II of "Things to consider before opening a second location for your restaurant", we outline what we believe every restaurant owner should concentrate their efforts on such as exhausting all valuable options of profitability in the already existing locations. Keeping this in mind, we have listed 3 ideas that can provide as much or even more profit potential than a second restaurant at a fraction of the investment and risk.
1. Establish a birthday club- this is a great promotional incentive to bring customers into your restaurant especially on specific day of the month.
2. Direct and expand your efforts on outside catering and/or delivery- if you are not already doing this you should. Catering and/or delivery can add profitable revenue to your restaurant's bottom line.
3. Add new dining area for banquets and overflow seating. This can be a sizable investment, but will cost you much less than a new location with less risk and can offer you a great way to increase your sales and profit.